Summary
Qualifyed is a marketing platform that uses machine learning and artificial intelligence to help businesses target their ideal customer. By training its algorithms with your existing first-party data, Qualifyed can identify a “cold” audience of hot prospects that are highly likely to convert.
Main Benefits
- Significantly higher return on ad spend (ROAS) compared to traditional Facebook lookalike audiences.
- Cookie-less and iOS 14-proof targeting, immune to future changes in third-party cookies.
- Democratized Fortune500 tech, now available for small and medium-sized businesses for a fraction of the cost.
- Pre-scoring 96% of US adults on their likelihood to convert before they have even heard of you.
Possible Use Cases
- Targeting new customers who match your existing buyer persona without relying on third-party data.
- Improving the accuracy of your advertising campaigns by using machine learning algorithms trained with your own first-party data.
- Reaching highly targeted audiences that are more likely to convert, resulting in a better return on investment (ROI).
- Competing more effectively against larger competitors by leveraging cutting-edge AI technology.
AI Edge
Qualifyed leverages the power of machine learning and artificial intelligence to help businesses accurately target their ideal customer. By analyzing vast amounts of data from offline sources, Qualifyed can create highly accurate models that predict which audience members are most likely to convert. This allows businesses to maximize their ROI by focusing their advertising efforts on the most promising prospects. Additionally, because Qualifyed’s targeting is cookie-less and iOS 14-proof, it provides a secure and reliable way for businesses to reach their target audience without relying on potentially unreliable third-party data sources.
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