This template provides the structure to help you write a customer success email that is tailored to each user. It includes input fields for the user’s name, product name, goals, usage description, quickstart instructions and further resources. Through these fields, you can craft an email that acknowledges the user’s success in using your product and encourages them to explore more of its features. In addition, you can also add a touch point to stay in contact with the reader in the near future. Using this template helps ensure that your customer success emails are consistent and effective in helping users reach their goals.
Template
Main Topic:
Writing a customer success email
Input fields required:
User's name: {{user_name}}
Product name: {{product_name}}
User's goals: {{user_goals}}
How they have used the product to reach their goals: {{usage_description}}
Quick and useful way to jump into using more of the product's features: {{quickstart_description}}
Further resources: {{further_resources}}
Touch point with reader: {{touchpoint_description}}
Writing structure:
- Begin by addressing the user by name, thanking them for using the product, and making them feel appreciated for their success. Generate text here.{{generate}}
- Describe how they have used the product to reach their goals. Generate text here.{{generate}}
- Offer a quick and useful way to jump into using more of the product's features. Generate text here.{{generate}}
- Give further resources for learning about the product. Generate text here.{{generate}}
- Establish a touch point with the reader in the near future. Generate text here.{{generate}}
Using this template
Basic usage of the template:
- Input all the main data fields in curly brackets
- Going in order, generate the desired text
- Don’t be afraid to undo and generate again
Some possible ideas for modification/customization of the template:
- Incorporate customer success stories from other customers who have used the product.
- Include a small incentive such as a discount or free trial offer to continue using the product.
- Use personalized language (e.g., addressing the user by name) to make the email feel more personal.
- Offer helpful tips and advice on how to get the most out of the product features.
- Feature user-generated content related to their success with the product (e.g., social media posts, reviews, etc.).
- Include an FAQ section that answers common customer questions about using the product and its features.
- Showcase customer success metrics such as usage growth, number of users, etc., to demonstrate how successful others have been with using the product.
Final remarks
This template provides a great starting point for creating customer success emails. It covers the essential components of a customer success email, such as user’s name, product name, user’s goals, how they have used the product to reach their goals, quick and useful ways to jump into using more of the product’s features, further resources and a touch point with the reader. By using this template customers can create effective customer success emails that make their customers feel appreciated and valued.
